rebranding brainwashing to prevent war that's the new plan. but I doubt
they would ever have enough taste to do that correctly.

" The brigade will be made up of warriors who don't just carry weapons,
but who are also skilled in using social media such as Twitter and
Facebook, and the dark arts of "psyops" - psychological operations.

They will try to influence local populations and change behaviour
through what the Army calls traditional and unconventional means.

Civilians with the right skills will work alongside regular troops and
reservists and could be sent anywhere in the world to help win hearts
and minds."

full article: http://www.bbc.com/news/uk-31070114