circle sees a booming technology and wants to capture that market to
sell it off for billions, whereby the users will become the product.

http://cointelegraph.com/news/112607/coinify-seals-multi-million-external-funding-backed-by-danish-govt

check this other quote from Lasse Olsen:

http://www.coindesk.com/bridging-talent-gap-bitcoin-industry/
"Bridging the Talent Gap in the Bitcoin Industry"

“We want highly skilled, hard working people that are fans of bitcoin as
a technology, and perhaps less as a movement – you need to be able to
separate business from politics if you want to operate in the highly
regulatory space of financial services.”

And now they are using a government investment to secure their business
for protection against the law.

co-option.