http://venturebeat.com/2014/03/26/circle-raises-17m-to-bring-bitcoin-out-of-the-shadows-for-merchants-consumers/

"Launching today in closed beta — with a fresh $17 million in its pocket —
Circle claims its first consumer product enables “faster transactions,
lower costs, greater privacy safeguards and increased protection against
fraud and identity theft.” The company plans to provide tools for both
consumers and businesses, with the overall goal of reducing “the friction
and risk that is currently associated with Bitcoin.”"

> faster transactions, lower costs, greater privacy safeguards and
increased protection against fraud and identity theft.
> increased protection against fraud.
> protection against fraud

> provide tools for both consumers and businesses, with the overall goal
of reducing “the friction and risk that is currently associated with
Bitcoin.”
> reducing the friction and risk
> reducing the risk

funny enough mike hearn quit google to work for circle.

http://www.coindesk.com/bitcoin-abandons-anti-establishment-wall-street/

Allaire is blunt about the transition bitcoin is going through, saying
it’s “absolutely” moving away from its libertarian roots.

lovely. they are going to rescue bitcoin from us.